Hamburg is my home and design is my passion. I do not just develop creative ideas, for 20 years I have implemented them with commercial success. I am interested in every step from the big vision to the smallest detail. This variety defines me. I am always open to new ideas and travel the world with my eyes open, constantly searching for the next inspiration.
Everything started with an apprenticeship in visual merchandising at IKEA, followed by an interior design degree at Hanover’s university for design & media. During an exchange semester for product design at Brunel university I fell in love with colourful and eclectic London. This is where I regularly visit for inspiration.
The disciplines of interior design and visual merchandising merge as I build a bridge between them. I have lead teams in visual merchandising and shop design in renowned international companies such as IKEA, HUGO BOSS, Tchibo and Gebr. Heinemann and gathered experience with wide ranging product groups. Learning new things gives me positive energy. With MAKES YOU LOOK I can channel this energy and passion for design into my client’s projects. Through my retail experience I place products at the centre of my work and with those products I create stories. In addition to creativity, my motivations are brand building and sales performance.