Visual Merchandising

Product Presentation - Analysis | Conception | Implementation

With Visual Merchandising MAKES YOU LOOK means the “visual software” of the store, the changing product presentation at the POS. Constantly renewable themes and promotional campaigns build the red thread from the shop window to in-store.


Goal is to capture customers’ interest in the assortment through emotional presentation, to generate impulse buys and therefore to increase sales. Customer penetration increases, visitors transform into customers and the brand image strengthens long term.


How we work and what we offer

1. Analysis

Strategic POS analysis | status quo report

Store checks


2. Conception, Design & Production Management

In-store product presentation

Shop window design

Seasonal POS campaigns and decorations

Promotional concepts

360° marketing planning

VM manuals and guidelines


3. Implementation

Product set up


Set up instructions

Implementation at the POS

VM seminars & VM training

Photo shoot styling