Makes You Look is The
Visual & Merchandising Studio
of Nicole Cooper.
I display brands, themes and products.
I want to make the world a little more colourful, surprising and beautiful.
I want to make you look.
Welcome to visual storytelling.
MAKES YOU LOOK tells visual stories and builds the perfect stage for your brand.
Your products are placed under the spotlight and become tangible experiences.
About MAKES YOU LOOK
Projects
Airbus
Safety Promotion Centre
Graphic design and visual guidance system for an exhibition space.
- Design and visualisation
- Execution and detail planning
- Project management
- Setup supervision
AIRBUS | Safety Promotion Centre
KaDeWe | Oberpollinger | Alsterhaus
Christmas Markets and Gift Giving Areas
Seasonal presentation concept for the Christmas assortment.
- Close collaboration with VM and purchasing
- Detail planning of product themes and placements
- 2D and 3D visualisation
- Moods and guidelines
- Setup coordination
- Visual Merchandising
KaDeWe | Christmas
Airbus
Elbblick Restaurant-Optimisation for Aramark
Re-design to enhance guest experience for the nightshift.
- Space, lighting and graphic concept
- Visualisation
- Execution planning
- Project coordination
- Onsite supervision
- Visual Merchandising
AIRBUS | Elbblick Restaurant
Breuninger
Sustainable Mannequin-Concept
Mannequin concept for the Breuninger flagship store, Westfield Hamburg-Überseequartier – dynamic, sustainable, diverse and distinctly Breuninger.
- Visualisation of different design directions
- Material and supplier
- Creation of presentations and decision papers
- Project management
- Development all the way to rollout
Breuninger | Mannequin Concept
Ergobaby
Brand Presentation Space
Holistic brand presentation space for the POS across all Ergobaby product groups.
- Visual bracket across multiple product brands
- Unifying shape language and colour palette
- Interior and graphic design concept
- 2 design routes
- Free-standing and wall-based solutions
- 3D visualisationg
Ergobaby | Brand Space
GameStop
Pop-Up Store Berlin
Inexpensive temporary store concept made of Euro containers for a gaming store – from the initial idea to the opening in just 8 weeks.
- Consulting and concept development
- Store layout planning
- Development of custom furniture elements
- 3D Visualisation
- Sourcing of furniture and props
- Coordination with the shopfitter
- On-site set-up support
GameStop | Pop-Up Store Berlin
Fielmann
Flagship Store Hamburg
Development of a modular presentation concept for eyewear.
- Concept
- Design
- Visualisation
- Project management
- Production
- Onsite setup for the opening
Fielmann | Flagship Store
Tom Tailor
International Collection Presentation in the Showroom
Monthly changing display of the new Tom Tailor and Tom Tailor Denim collections for international wholesale customers.
Theme: Color All Over | Cooperation with singer Nena and her daughter Larissa
- Brainstorming
- Creating mood boards
- Visualisation
- Briefing of the implementing agency
- Supervision of the onsite setup
Tom Tailor | Showroom
Breuninger
Christmas Tables and Christmas Shop
Creation of a Visual Merchandising guideline as support for the onsite VM teams for the setup of the Christmas range in the department stores.
- Concept in close collaboration with the Breuninger Visual Merchandising team
- Project management
- Product shooting of all articles
- Visualisation
- Text
- Layout
Breuninger | Christmas
Tom Tailor
Shop Window Design
Monthly changing display in the international Tom Tailor and Tom Tailor Denim shop windows.
Theme: Arctic Expedition
- Brainstorming
- Sourcing of image material
- Visualisation
- Briefing of the implementing agencies
- Prototype setup at HQ
Tom Tailor | Window Design
Breuninger
Sustainable Hangers
Development of a new hanger generation that can be used in logistics as well as for product presentation in the department stores – sustainable, durable, with a different look for Women and Men merchandise.
- Project management
- Reduction of complexity
- Design and material selection
- Creation of presentations for decision makers
- Supplier selection
- Tender
- Sampling
- Supervising the entire process through to the rollout
- Interface between customer and production
Breuninger | Sustainable Hangers
Herrensache
Pop-Up Store Only for Young Gentlemen
Setup of a temporary shop space for the sale of graduation suits.
- Layout planning
- Selection of furniture and decoration elements
- Purchasing
- Onsite setup
- Visual Merchandising and propping
Herrensache | Pop-Up Store
Airbus
Die Snackerei by Aramark
Decoration of the staff bistro for a photo shooting.
- Selection of the decorations
- Purchasing
- Onsite setup
- Visual Merchandising and propping
- Shooting support
Airbus | Die Snackerei
AIDA
Visual Merchandising Manual
Creation of a VM basics manual to ensure a consistent product presentation on board the AIDA ships.
- Concept
- Test setups on board
- Close collaboration with the AIDA sales team
- Structure and content
- Graphics
- Text
- Layout
- Translation into English
AIDA Cruises | VM Manual
Rumöller Betten
Shop Window Design
Monthly changing shop window display for a specialist bed retailer.
Theme: Black&White
- Annually changing marketing calendar
- Creating mood boards
- Monthly visualisation of the shop windows
- Sourcing and buying of the decorations
- Onsite setup
- Visual Merchandising and styling
Rumöller Betten | Window Design
Contact
MAKES YOU LOOK
by Nicole Cooper Design
Am Sandtorkai 3
20457 Hamburg
+49 (0)40 18165284