I celebrate true experiences in real life: loud concerts, colourful theatre, delicious food. This passion for events, the real and tangible inspires my work as a Visual Merchandiser. For
over 20 years I have been passionately developing creative ideas and implementing them with dependable success. I am focused on every step from the initial vision to the final detail. This
versatility defines me. I am always on the move and observe the world with open eyes.
Everything started with an apprenticeship as Visual Merchandiser at IKEA in Hamburg, followed by a degree in Interior Design at the Hanover University for Design & Media. During an
exchange semester in Product Design at the Brunel University, I fell in love with the colourful and cosmopolitan city of London where I later lived and worked and still regularly gain
My work combines the professional experience of Interior Design and Visual Merchandising. Working with a diverse range of product groups, I have led teams in Visual Merchandising and Shop Design
for internationally renowned companies such as IKEA, HUGO BOSS, Tchibo and Gebr. Heinemann.
In 2017 I launched MAKES YOU LOOK. With passion and energy, I stage themes and products for customers incl. AIDA Cruises, Aramark, Breuninger, Fielmann, Tchibo and Tom
Tailor and create inspiring stories with and for brands.
In 2020 I was invited to become a member of the advisory board of the European Visual Marketing Merchandising Association.